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Love is in the air and Valentine's Day is just around the corner! According to National Retail Federation, in 2022 the average American is estimated to have spent $175.41 per person on Valentine’s Day gifts. “This 2023 Valentine’s Day, Americans are planning to spend $25.9 billion” as stated in the result of an annual survey from the National Retail Federation. There is no doubt that Valentine’s Day is a great occasion for store owners to boost sales.



So, it’s time for some Valentine’s Day Promotion Ideas. To put your customers in mood, we suggest you make some changes to your store design. A store filled with Valentine mood will give shoppers more incentive to buy.


Prospector popcorn - A store filled with Valentine mood

But did you know the best sales growth is made by the combination of good design and effective promotion? Prospector popcorn store is a good example of the application of this formula. To help your store have a successful sale this Valentine's Day, this article will instruct you to cross-sale by offering hot-trending products.

Shop categories fitting this campaign

Apparel
Fashion accessories
Food & Beverages
Jewelry
Health & Beauty

Campaign information

Campaign type: Buy X Get Y
Recommended discount type: Percentage or New price
Recommended discount value: 50-100% of the original product price
Special occasion: Valentine’s day

Set up campaign

Step 1: From Shopify admin, go to App dashboard > Hit the “+New Campaign” Button > Choose to create campaign “Buy X Get Y”



Step 2: Select the products you want to upsell, then choose a discount value for the product.



For Valentine’s Day promotion, we recommend you give an intriguing discount by offering the suitable items. Candy, greeting cards, and flowers remain the most popular gift items this Valentine's Day (statistics from National Retail Federation). About the discount value, please set it up based on your inventory cost and your gross profit.

In case you want to have multiple levels of promotion, we would suggest you use the percentage discount type to calculate the level prices easier.



Step 3: To make the campaign noticeable, we can enable the campaign badge and campaign table.
The badge will show on the product thumbnail on the collection page.



And the campaign table will show on the product page, informing customers about the details of promotion levels.



Step 4: In case this campaign is pre-planned, we can also schedule campaign for it to auto start and end.



Step 5: Check the campaign if it’s working.



In case it doesn’t work, feel free to contact our support team via live chat in-app.

Updated on: 08/08/2023