Introduction to Buy X Get Y campaign

Hello store owners!

This article will introduce you to the BXGY campaign, the first campaign type of BOGO+. After reading the article, you should know how to properly set up your BXGY campaign.

What is BXGY?

BXGY is a promotion type. Customers need to buy a sufficient amount of a specific product in order to be eligible to receive a special offer.

For example: Buy 2 Cacao Bake get 1 Barry Bucket at 50% OFF

You can even set up multiple levels of BXGY with our app BOGO+. 

For example: Buy 3 Cacao Bake get 1 Barry Bucket FREE

With multiple levels of BXGY, you can encourage the customers to buy even more and increase AOV.

Create BXGY campaign

Let's set up a "Buy 2 Cacao Bake get 1 Barry Bucket at 50% OFF" campaign

First, before jumping to create the campaign. Let me introduce to you some of the common terms we used in BXGY campaign. 

- Customers add to cart: Cacao Bake

- Customer gets: Barry Bucket

- Add-to-cart quantity: 2

- Offer quantity: 1

Step 1: Go to the "Campaigns" tab, and click "Create campaign"





Step 2: Select "Buy X Get Y (BXGY)"




Step 3: Fill in campaign information in the "Campaign Info & Configuration" tab

- Campaign name: the name of the campaign, this will not be shown in the storefront but it's used to manage your campaign list. Try to make it as descriptive as possible.

- Choose the Grab Offer Behavior: choose one type that customer will receive the offer by Manual (Pop-up) and Auto-add




Step 4: Choose the Logic of the campaign between Same products and Any products. Select "Customer adds to cart" and "Customer gets" in the "Promotion Configuration" tab

We want to set up a "Buy 2 Cacao Bake get 1 Barry Bucket at 50% OFF" campaign. This means that the "Customer adds to cart" is Cacao Bake, and the "Customer gets" is Barry Bucket


Step 5: Select add-to-cart quantity, offer quantity and new price of the offered product in the "Promotion Configuration" tab

We want to set up a "Buy 2 Cacao Bake get 1 Barry Bucket at 50% OFF" campaign. This means that the add-to-cart is 2, and the offer quantity is 2

The old price of Barry Bucket is 320, we want to make it turn to 160. There are 3 ways that you can do this:

- Select "Percentage" discount value: 50%

- Select "Amount" discount value: 160

Step 6: Advanced Configuration (Optional)

Here are some advanced configuration options that can help you set up a private campaign for certain customer groups:

You can only choose one of the three options if necessary

- Customer tags: Determine the campaign's visibility based on customer tags.

- Target location: Determine the campaign's visibility based on customer location.

- Promotion URL: Create a promotion URL that customers can use to access the offer by clicking the link.

Note: To learn more about these features, please visit the adjacent page

Step 7: Check the campaign summary and hit save

All the information about the campaign will appear in the Summary tab. You can check it again to see if you've configured everything right. After that hit Save to save the campaign.




Once everything is done, when customers buy 2 Cacao Bake a popup will appear, they can choose to buy Barry Bucket at 50% OFF if they want to.

If you want to set up another level, so when customers buy 3 Cacao Bake a popup will appear and they can choose to add 1 Barry Bucket to the cart for FREE. Stay tuned for the next article: What are the levels in Buy X Get Y campaign.

Support

Last but not least, our amazing support team is just a click away! For any help, simply tap the support button in the bottom right corner of the app 🙂

Updated on: 19/07/2024