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Boosting Father's Day Sales with Buy X Get X campaign: Creating Lasting Memories for Dads

Case Background

Father's Day is an exciting opportunity for merchants to supercharge sales and make customers happy. According to a survey by the National Retail Federation (NRF), people are expected to spend even more this year, with an average of $196.23 per person (up from $171.79 in 2022). It's like a flashing neon sign for merchants to jump into action and launch awesome Father's Day campaigns, complete with an irresistible Buy X Get X campaign.

Let's seize the moment and make this Father's Day one to remember!

Source: NRF’s annual 2023 Father’s Day survey by Prosper Insights & Analytics

Shop categories fitting this campaign

Fashion and Accessories
Tech and Gadgets
Sports and Fitness
Home and Garden

Campaign information

Campaign type: BXGX (Buy X get X)
Product type: Socks
Recommendation discount type: Percentage
Recommendation discount value: From 50% to 100%
Special occasion: Father’s Day

We will guide you in setting up a special offer that will have your customers excited. With this campaign, they can Buy 2 pairs of Socks and get 1 pair at discount 50% off. And the best part? They have the freedom to choose from a range of trendy colors, including popular options like Grey and Black.
You can imagine this is how it works: Customers can either Buy 1 Black and 1 Grey pair of socks to get one pair at 50% off, or they can opt for 2 Black or 2 Grey pairs to enjoy the same fantastic deal on the third pair.

So, let's dive it and set up this amazing campaign together!

Set up campaign

Select the Grab offer behavior

We want the popup to show on the Online store, so we choose the Manual Selection.

And the popup will show like this on your Online store

Set up the logic of the campaign

In this case, we will set the logic of the campaign to allow customers to get a mix of sock colors. So, we set the logic as Any variants. This way, customers can choose their preferred sock colors.

Select the promotion products (Customer adds to cart products)

For Father's Day, the perfect fit is the "Sock for Dad" product. These stylish socks are specifically designed for dads and make an ideal gift.

Set Add-to-cart quantity

To sweeten the deal, we offer customers a "Buy 2 Sock for Dad" promotion. When they add 2 pairs of socks to their cart, they get another pair with a discount of 50%!

Enter the Discount value

We set the discount value to an irresistible 50%. That means customers will receive a 50% discount on the promotional socks, allowing them to score a great deal while celebrating Father's Day.

Enable the Badge

Enable the badge for the promotion to help products more attractive to customers.

Get ready for the Father's Day Sock Spectacular! With our Buy X Get X campaign, customers can mix and match their favorite sock colors while enjoying a generous discount. Don't miss out on this opportunity to boost sales, spread joy, and make this Father's Day a truly memorable one for your customers.

Check the campaign on the Online store

To check the campaign on your online store, please follow these steps:

Go to the product page of "Sock for Dad."

Add 1 pair of Black socks and 1 pair of Grey socks to your cart.

As per the campaign setup, the popup should appear.

From the popup, select the option to apply a 50% discount on the Black socks.

Proceed to your shopping cart.

Review the items in your cart to ensure that the discount has been applied correctly.

If everything looks good, proceed to the checkout process to complete your purchase.

By following these steps, you can test and verify if the campaign is functioning as intended on your online store. You can refer to the steps in this Video.

Tip: If the popup, discount price doesn’t appear on your Online store, please chat with us to get support.


Don’t hesitate to contact us via Chatbox if you need any further support or explanation!

Updated on: 08/08/2023

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