How to show your Volume offer to specific customer group/B2B customers only?

Want to offer exclusive volume discounts to loyal customers, wholesale buyers, or B2B clients? Tailoring deals to specific groups can boost sales and maintain pricing integrity.

In this guide, we’ll show you how to create and display volume offers visible only to selected customer groups or B2B customers with our Customer tag feature

Use case:

The store offers exclusive deals and price for wholesale customers. Wholesale customers are customers with tag "b2b". They will get 10% off by buying 10 items, 20% off when buying more than 50 items. Only customers with this tag will see the offer.

Step 1: Set tag for your wholesale customers

Use Shopify Customer tag to segment your customers. Make sure all your wholesalers have a customer profile with tag "b2b"

Learn how to add customer tag on Shopify.

Step 2: Create an offer specifically for wholesalers

Create a Volume offer as usual. In the Setting panel, after selecting targeted products/collections, you will see a field to select your targeted group of customers by tag. Click "Select tag" and choose the tag "b2b"

If you select multiple tags, customers with ANY of selected tags will see the offers.

Step 3: Check the offer on your store

When a customer tag is chosen, only customers with one of the tags will see the volume offers including:

• Offer tables
• Product badge
• Discounts in the cart and in checkout

If no tag is chosen, the Volume offer will show to all customers by default.