Case background
Back-to-school is one of the grandest events for e-commerce. As stated in our blog article, back-to-school retail sales in the U.S. is predicted to increase by 7.5% compared to 2021. For this event, consumers will spend considerable money to prepare for their kids or themselves to return to school after a long summer break.

For that reason, back-to-school is a suitable time to give your customers some free items school-related, office-related, etc. in your store to upsell other products.

Shop categories fitting this campaign
Apparel: Kids, Teenagers
Fashion accessories
School supplies
Office accessories

Campaign information
Campaign type: Cart Conditional Discount
Recommended discount type: Percentage
Recommended discount value: 100% of the original product price
Time length: Within August
Special occasion: Back to school

Set up campaign
Step 1: From Shopify admin, go to app dashboard > Choose to create campaign “Cart Conditional Discount”

Step 2: Input the minimum threshold of cart value and select the item that you want to offer with 100% to allow customers to claim their free gift

Remember to set the offer limit. Otherwise, your customers can add the free gift to cart relentlessly.

Step 3: Check the campaign if it’s working.

In case it doesn’t work, feel free to contact our support team via live chat in-app.
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