Case background
Back-to-school is one of the grandest events for e-commerce. As stated in our blog article, back-to-school retail sales in the U.S. is predicted to increase by 7.5% compared to 2021. For this event, consumers will spend considerable money to prepare for their kids or themselves to return to school after a long summer break.

For that reason, back-to-school is a suitable time to launch a limited-time discount campaign for all the items school-related, office-related, etc. in your store.

Shop categories fitting this campaign
Apparel: Kids, Teenagers
Fashion accessories
School supplies
Office accessories

Campaign information
Campaign type: Flash Sale
Recommended discount type: Percentage or Specific amount price
Recommended discount value: 20-50% of the original product price
Time length: Within August
Special occasion: Back to school

Set up campaign
Step 1: From Shopify admin, go to app dashboard > Choose to create campaign “Flash Sale”

Step 2: Select the products you want to upsell, then choose a discount value for the product.

Normally, for an event sale campaign, it is suggested that the discount value is in the range of 20% to 50% compared to the original price of product. But please note that the discount value should be up to your inventory cost and your gross profit.

Since this campaign will launch a bulk discount on multiple products of your store, so we recommend you to use percentage discount or amount price discount for the best performance of this campaign. These discount types are most suitable for general discount campaign, since it can help you to control your cost and profit easier.

Step 3: To hurry customers to checkout and create a sense of urgency, you can also enable countdown timer in product page.
This countdown timer will run according to your campaign schedule in settings.

Step 4: Check the campaign if it’s working.

In case it doesn’t work, feel free to contact our support team via live chat in-app.
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