Back-to-school is one of the grandest events for e-commerce. As stated in our blog article, back-to-school retail sales in the U.S. is predicted to increase by 7.5% compared to 2021. For this event, consumers will spend considerable money to prepare for their kids or themselves to return to school after a long summer break.
Thus, this is an excellent chance to launch some campaigns like Buy One Get One, in which customers can get the exact item as the one they add to the cart, at a discounted price.
Shop categories fitting this campaign
Apparel: Kids, Teenagers
Campaign type: Buy X Get X
Recommended discount types: New price or Specific amount of price
Recommended discount value: 30 - 50% discounted compared to original price
Time length: Within August
Special occasion: Back to school
Set up campaign
Step 1: From Shopify admin, go to app dashboard > Choose to create campaign “Buy X Get X”
Step 2: Select the products you want to upsell, then choose a discount value for the product.
Since this is a special occasion sales campaign, we would recommend the amount of discount value to be in the range of 30% to 50% compared to the original price of the product for the second item. But please note that the discount value should be up to your inventory cost and your gross profit.
And, we suggest you give the offered product a new price or discounted directly an amount price to its original value for the best performance of this campaign. Because the offer will be the exact same product of the one added to cart, so giving a whole different price, instead of giving a percentage of discount, will give customers a better feeling and make them want to get the offer.
Please note that automatically, the product offer quantity will be equal to 1. In case you want to have different levels of promotion, please contact our support team via live chat in-app to receive help.
Step 3: To make the campaign noticeable, we can enable the campaign badge.
The badge will show on the product thumbnail on the collection page.
Step 4: Check the campaign if it’s working.
In case it doesn’t work, feel free to contact our support team via live chat in-app.
Updated on: 21 / 09 / 2022