Introduction to Gift With Purchase Campaign

What is Gift With Purchase?

Gift With Purchase (GWP) refers to a promotional offer where customers receive a gift when they make a purchase or spend a specified amount.

For example: Spend $300 and get a snowboard for FREE. Let me guide you to set up a Gift With Purchase campaign!

Create a Gift With Purchase campaign

Step 1: Open the campaign

Go to the Campaign tab > click New campaign, then select a suitable Gift With Purchase campaign type.

Step 2: Configure the Campaign info

Campaign name: The name of the campaign, which will not be shown in the storefront, but it's used to manage your campaign list. Try to make it as descriptive as possible.

Active dates: You can schedule Start date and End date (Optional) for the campaign

The time zone is based on your default settings in Shopify admin

Step 3: Select the trigger item

In the Discount setting -> Customer purchases, you will see there are 2 options to include in Gift With Purchase Campaign

All products: If you select this option, the campaign will be available for the whole store
Specific collections: You need to select specific collection(s) that are available for the offer.

Tip: If you want to campaign available for the product(s), you can gather it in a collection and then select it in Specific collections.

There is only one option to exclude products or collections from the campaign All products.

To select the products or collections to exclude, tick on the Exclude products/collections box and select the option you want to exclude from the campaign.

Step 4: Set up Minimum purchase requirements

This is where you specify the minimum purchase condition in order to trigger the promotion.

Total cart value: The promotion will be triggered once the cart reaches a specific total value.
Total item quantity: The promotion will be triggered once the cart reaches a specific number of items.

Step 5: Choose the gift

This is where you add the products that you want to include as the gift. Customer can get gifts when they reach minimum cart value

📌NOTE: Number of gift customer will receive

This functionality enables you to restrict the gift that a customer will receive from a list of available gifts. For instance, you can configure a total of two products as gifts, but then set the number of gifts the customer will receive to 1. This means that the customer can only choose 1 out of the 2 gifts that you offer.

This setting is only available when you choose Manual as Gift claim behavior

Step 6: Set discount value and quantity of gift

You have the option to give the gift as free or discounted products by amount or percentage

Then fill in the quantity you want to give for each product you set as gift.

Step 7: Choose the Gift Claim Behavior for the campaign

Manual: Customers will get the offer product manually from the popup display on the storefront.

Automated: The offer product will be auto-added to the customer's cart.

Step 8: Discount usage limitation (Optional)

You can set up the discount usage limitation of the campaign in this section.

Step 9: Combination

Enable combining this discount with Product, Order, and Shipping discounts for flexible promotional options. Adjust combinations based on your sales strategy for optimal results.

Step 10: Customer eligibility (Optional)

Here are some advanced configuration options that can help you set up a private campaign for certain customer groups:

You can only choose one of these options if necessary:

Step 11: Save campaign

Then on the storefront, the campaign will appear like this once the customer cart total reaches the threshold

Manual Selection type

Auto Add type

Need more help?

If you encounter any issues or have questions, feel free to reach out to our support team via [email protected] or via our live chat - we're happy to help!