Introduction to Pre-order campaign
With the Preorder campaigns, you can ensure your customers never miss out on their desired products.
This article will guide you on how to set up a Preorder campaign for both out-of-stock and available products
Part 1: How to set it up?
Step 1: Choose "Create campaign"
You can create a Preorder campaign by clicking on the "Create campaign" button on the Home page or Campaign page of our app.
Step 2: Fill in the campaign name on the "Campaign name" card
The name of the campaign will not be shown in the storefront, but it's used to manage your campaign list. Try to make it different for each campaign.
Step 3: Choose products that will be applied to pre-order
Please enable "Continue selling when out-of-stock" in product admin to allow customers to place preorders
In case you want to filter products by quantity to choose products faster, our app can help you select by quantity with 2 options: "Equal to" and "Lower than". This filter will apply to the product level, not to the variant level
In this example, we will create a Pre Order campaign with products whose quantity is lower than 10
After filling in the number of stock, please click on "Browse Products" to complete the filter process and choose the products you want.
Step 4: Choose pre-order display condition
Control when the pre-order button is shown:
- Always show pre-order: The button is always visible, regardless of inventory.
- Pre-order for in-stock products: Use when you want to offer early access even before products sell out.
- Pre-order for out-of-stock products: Only show the button when the item is out of stock.
Step 5: Choose Continue selling when out of stock
Choose how pre-order availability is managed when stock runs out:
- I will manage manually: You’ll control the pre-order availability manually in the product admin
- App will manage automatically (recommended): The app will automatically switch products to pre-order when they go out of stock.
Step 6: Create "payment plan" to charge your customers
You can choose your desired payment mode:
- Full payment: your customers will be charged the whole price when they check out
- Partial payment: your customers have to pay an upfront payment when they check out. The remaining payment will be charged on the date you set up.
In this payment mode, you can also use discounts to promote your customers by percentage or by amount
Step 7: Set the expected delivery date
Let customers know when to expect their order.
This date will appear on the product page and checkout preview.
Step 8: Schedule for pre-order campaign (optional)
If you don't want to inactive campaign manually, you can enable the scheduled preorder date and time to run the campaign automatically
Step 9: Set up preorder limitation (optional)
You can add limitations to your pre-order campaign:
- Limit pre-order stock: Set a max quantity available for pre-order.
- Limit pre-order item per order: Restrict how many pre-order items each customer can buy in one order.
Step 10: Choose the inventory policy
Choose when the inventory is committed.
This helps avoid overselling and ensures accurate stock tracking.
Step 11: Decide to run the campaign for a specific country (optional)
Tick the option Selected countries in the Advanced settings, and browse the country you would like to run the campaign.
Step 12: Check the campaign summary and hit "Save"
All the information about the campaign will appear in the Summary tab. You can check it again to see if you've configured everything right. After that, hit Save to save the campaign
Part 2: Show pre-order widget on your storefront
Once set up, the preorder table and button will be shown on your product page.
Need more help?
If you experience any issues or have questions, please don't hesitate to contact our support team at [email protected] or through our live chat - we're here to assist you!